About Us

Curated cycling journeys through Europe’s most extraordinary landscapes.

We ride the roads first.

bikeNOW Europe was founded by cyclists who believe a great ride is about more than distance - it’s about experience. Every road we offer, we’ve ridden ourselves. Every detail, from route pacing to post-ride meals, is designed with intention.

We know what riders need, because we are riders.

Group of cycling enthusiasts posing by a waterway with mountains and docked boats in the background.

Two male cyclists in conversation outdoors, one wearing a gray and red France cycling jersey and black helmet, the other in a black and white cycling jacket with a yellow helmet, near a wooden wall and rocky background.

Built by Riders, Led by People Who Care

Our small, passionate team brings together decades of experience in cycling, travel, hospitality and support. We’ve led hundreds of riders through Europe’s most iconic and lesser-known landscapes, always with the same mindset:

This isn’t a tour. It’s a shared journey.

Expect boutique accommodation. Local food and wine. Quiet, stunning roads. And a support team that cares.

What Sets Us Apart

Rider-Led, Always

Our tours are created by cyclists, not tour operators. Every route is tested and refined by us, the people guiding you on the road.
Curated and Boutique

We keep our groups small and our standards high. Expect premium accommodation, thoughtful pacing, and real connection.
Support that Sets You Free

From bike setup to mechanical support and snacks on the road, we’ve got you covered so you can focus on the ride.
Cultural Immersion

We go beyond the bike… Local food, regional wine, and a sense of place are part of every experience.
Flexible options to suit your goals

Whether you're here to push limits or simply enjoy the ride