Discover BikeNOW Europe.

BikeNOW Europe is an experienced pioneer in the holiday touring industry; planning tours and hosting guests for over 15 years.

We are captivated by the European way of life, its people, cuisine, and of course, it's diverse roads and terrains. Our tours are not only centred around cycling; we offer an immersive experience beyond the average touristic encounter. A chance to ride at your own pace and challenge yourself on roads that take you off the beaten path, to connect with like-minded people and share the table like family, and to absorb the local food and wine culture.

BikeNOW Europe is an experienced pioneer in the holiday touring industry, planning tours and hosting guests for over 15 years. We are captivated by the European way of life, its people, cuisine, and of course, it's diverse roads and landscapes. Our tours are not only centred around cycling; we offer an immersive experience beyond the average touristic encounter.

A chance to ride at your own pace and challenge yourself on roads that take you off the beaten path, to connect with like-minded people and share the table like family, and to absorb the local food and wine culture.

Our level of detail, passion and adventure guarantees lasting memories.

BikeNOW Europe thrives on making travel dreams come true. In close collaboration with our customers, partners and suppliers, we make adventures happen and create lifetime memories. We arrange hand-picked accommodation and hassle-free baggage transfer, plan routes, give you unique travel experiences and make memorable moments happen.
BikeNOW Europe was founded in 2003, and we've had an exciting story to get to where we are today.

Our retail store in South Melbourne is the leading bicycle store in the city, and our growing team thrive in this unique environment. Please find out more about the company story and our founder Warren Cay.

We're excited to continue the BikeNOW Europe journey, and we hope you want to be part of it. Get in touch if you want to book your next adventure or talk to us about anything!

What to expect from us.

Our level of detail, passion and adventure guarantees lasting memories.

Whether you're seeking challenging rides across the mountainous terrain of the Alpes and Dolomites, the rolling hills and gravel roads of Provence, the exhilaration of iconic cycling routes such as the Stelvio, Alpe d'Huez and Galibier, or the simple pleasure of traversing the open panorama of the Mediterranean coast for a true European cycling holiday, BikeNOW Europe takes you on a riding and culinary adventure like no other.

For over 15 years, bikeNOW Europe has delivered personalised and professional service tailored to every cycling ability. Since 2006, bikeNOW Europe's offering has grown to include an extensive selection of high-quality cycling tours and holidays with the optimal balance of challenge tourism and indulgence.

With tour group sizes limited to 14 guests, comprehensive ride support and private/custom programs available, bikeNOW Europe's tours guarantee a smooth and enriching experience of Europe behind the tourist curtain, both on and off the bike.

Offering a personalised boutique experience and flexibility.

Local knowledge (and local staff) to deliver an authentic European cycling experience.

Full-time on-tour mechanic, vehicle support, road leaders and coaching.

Our tours are designed and led by riders, not travel agents.

Assistance with bookings, transfers, travel information and airport pickups.

Advanced GPS mapping provided for your Garmin or Smartphone device.

Many years of experience in creating memorable tours for hundreds of riders.

Bike Hire – travel light and take advantage of our local supply of high-quality carbon road bikes.

Exclusive access to our retail stock at discounted prices at BikeNOW Stores.

Fully qualified bike fitting to maximise your on-bike comfort and performance.

Pre-tour training advice and planning packs.

Our Team.

We understand that your European holiday is a major vacation, Our core team make certain that every day is not only planned full of memorable attraction but also it is our job to make sure you are well looked after from start to finish.