We understand that, while the Internet is a wonderful tool for research and information gathering, there’s nothing quite like getting in touch with the people you’re dealing with directly – via telephone, in person or perhaps e-mail.

BikeNOW Europe is experienced pioneers in the holiday touring industry; planning tours and hosting guests for over 15 years. We are captivated by the European way of life, it's people, cuisine, and of course, it's diverse roads and landscapes. Our tours are not just centred around cycling, we offer an immersive experience beyond the average touristic encounter - a chance to ride at your own pace and challenge yourself on roads that take you off the beaten path, to connect with like-minded people and share the table like family, and to absorb the local food and wine culture. 

"Our level of detail, passion and adventure guarantees lasting memories."

BikeNOW Europe thrives on making travel dreams come true. In close collaboration with our customers, partners and suppliers we make adventures happen and create memories for life. We arrange hand-picked accommodation and hassle-free baggage transfer, plan routes, give you unique travel experiences and make memorable moments happen.
BikeNOW Europe was founded in 2003, and we’ve had an exciting story to get to where we are today. Our retail store in South Melbourne is the leading bicycle store in the city, and our growing team thrive in this unique environment. Find out more about the company story and our founder Warren Cay.

We're excited to continue the BikeNOW Europe journey, and we hope you want to be part of it. 

Get in touch if you want to book your next adventure, or to talk to us about anything!

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Our level of detail, passion and adventure guarantees lasting memories.

Whether you’re seeking challenging rides across the mountainous terrain of the Alps and Dolomites, the rolling hills and gravel roads of Provence, the exhilaration of iconic cycling routes such as the Stelvio, Alpe d'Huez and Galibier, or the simple pleasure of traversing the open panorama of the Mediterranean coast for a true European cycling holiday, bikeNOW Europe takes you on a riding and culinary adventure like no other.

For over 15 years, bikeNOW Europe has delivered personalised and professional service tailored to every cycling ability. Since 2006, bikeNOW Europe's offering has grown to include an extensive selection of high-quality cycling tours and holidays with the optimal balance of challenge tourism and indulgence.

With tour group sizes limited to 14 guests, comprehensive ride support and private/custom programs available, bikeNOW Europe's tours guarantee a smooth and enriching experience of Europe behind the tourist curtain, both on and off the bike.

Offering a personalised boutique experience and flexibility.

Local knowledge (and local staff) to deliver the secret heart of European cycling.

Full-time on-tour mechanic, sag wagon, road leaders and coaching.

Our tours are designed and led by riders, not travel agents.

Assistance with bookings, transfers, travel information and airport pickups.

Advanced GPS mapping provided for your Garmin or Smartphone device.

Many years of experience in creating memorable tours for hundreds of riders.

Bike Hire – travel light and take advantage of our local stock of high-quality carbon road bikes.

Exclusive access to our retail stock at discounted prices at bikeNOW Stores.

Fully qualified bike fitting to maximise your on-bike comfort and performance.

Pre-tour training advice and planning packs.




Warren Cay

Founder & Director (left)


Matt Vidler

Guide (right)


Jean Louis Rousseau

Driver (far right)

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We understand that many people want to discuss their dream holiday with somebody face to face. We are available when it suits you 7 days a week. But please contact us to let us know in advance to make sure a Europe staff member is there to greet you.

Monday - Friday: 8am to 6pm
Saturday: 9am to 5pm
Sunday: 12pm to 4pm
Sunday: 12pm to 5pm (Daylight Saving Hours)

Got Questions?
Call Our Friendly Experts Today

240 Kings Way
South Melbourne
VIC 3205

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